Public Relations


Privacy in the Digital Age: When the Product is Free … You are the Product

Digital Privacy, Internet Security, Personal Data, Personal Information, Privacy, Social Media
This has been known in most Web 2.0 (Wikipedia) circles since it’s inception. Products, Services, and Information with Internet portals like Facebook, SnapChat, LinkedIn, Twitter, and nearly all other social media channels modern communication forms; notable are Google’s slate of “Free” offerings; in essence “The Deal”: “We will provide you this awesome tool for free” and in exchange you must agree to certain requirements (your privacy), usually your data. Web 2.0 refers to World Wide Web websites that emphasize user-generated content, usability (ease ...

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Two Days in Washington DC: Understanding What Could Be and How It’s Done

Oregon Business Council, Washington DC, Portland Business Alliance
Generally speaking we all desire the same outcomes and benefits. Our processes are different. Politicians desire robust economies with happy, healthy, and enriched citizens free of conflicts and stress. Business leaders desire robust economies with happy, healthy, and enriched citizens that are willing and able to purchase their products and services. I recently became a member of the Portland Business Alliance (Portland Chamber of Commerce) and the Oregon Business Council in the Organizations’ annual pilgrimage to Washington, DC to meet with our elected officials ...

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Disaster Preparedness Part II: Preparation Now Defeats Panic Later

Disaster Preparedness, earthquake, forest fires, Santa Rosa, CalCPA , Emergency, San Francisco
Nature is a harsh mistress. Changing conditions, from calm to an angry fury can suddenly and frequently happen without notice. Knowing what to do when nature strikes creates pathways for survival whereas not knowing what to do can lead to frequent and unnecessary pain and suffering. Let’s avoid it unnecessary pain. During my years as an adjunct professor at Foothill College in Los Altos, California, we were advised that should an earthquake event occur, it could be up to seventy-two hours before help arrives. Three days is the benchmark necessary to allow first ...

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Disaster Preparedness Part I

Disaster Preparedness, earthquake, forest fires, Santa Rosa, CalCPA , Emergency
As I reflect on the recently passed 2017, I’m tallying those things that I am most grateful for. One of them is my involvement with the California CPA (CalCPA) organization whose mission is to educate, build knowledge and foster excellence and advance individuals and the profession. Last year we saw many “Calls to Action”, among them that prompted this article were the Santa Rosa and Southern California forest fires that created a lot of anxiety and caught many of us off guard and made the case for Disaster Preparedness. Disasters are simply so disruptive to ...

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