Your Business Card Speaks Volumes About You and Your Company Without Saying a Word
As someone who plays a reasonable amount of poker, I’ve learned that reading people is an art. The same principle applies to the business world, where how we present our businesses matters and ourselves. In today’s knowledge and experience economy, people make snap judgments based on a whole host of data points, both verbal and nonverbal.
One of the first “tells” is our business card. Despite the rise of digital communication, traditional business cards still hold value. The quality of paper, type of printing, and information provided all communicate a message about who you are and where you are located. But there’s more to it than that.
The dimensions, shape, and orientation of your business card can communicate a lot about your personality and your business. A larger-than-usual card may suggest that you’re confident and want to stand out. Rounded edges may communicate a softer, more approachable demeanor. And a vertically oriented card may suggest that you’re creative and outside the box.
But there’s an even more important aspect of your business card that you may not have considered: the message it sends about your values and your commitment to Diversity, Equity, and Inclusion (DEI). In a world where DEI is increasingly important, a business card can be a powerful way to communicate that you mean it, without saying a word.
Recently, I had an experience that drove this point home. I met a Starbucks representative at a government affairs event who handed me a business card with Braille on it. As someone who isn’t visually impaired, this was the first time I had ever received a Braille business card. It spoke volumes about Starbucks’ commitment to meeting people where they are and catering to their needs. This small gesture conveyed a message of inclusivity and made me think about the message my own business card sends.
The Braille business card option is available to all Starbucks employees, from the baristas to the CEO. This gesture speaks volumes about the company’s commitment to DEI. And it got me thinking: what message does my business card send?
As leaders in our respective fields, it’s important to strive towards embracing individualism and meeting people where they are. We must communicate our commitment to DEI through every aspect of our professional and personal lives. Business cards are an excellent and easy way to do this.
It’s worth taking the time to consider the message your card sends and how it can communicate your commitment to inclusivity and diversity. As leaders in our enterprises, communities, schools, and families, we should strive to embrace all the individualism around us and meet people where they are.
The content of your card is important. Inclusivity and diversity should be at the forefront of your message. Consider including a statement about your company’s commitment to DEI or including translations of your information in different languages. This not only shows that you are aware of and committed to meeting the needs of diverse communities, but it also creates a sense of inclusivity that can make people feel more comfortable and valued.
As for me, I’ve been unable to shake the feeling I got when I first touched that Braille business card. I want to send a message to my connections that I’m thinking about them and meeting them where they are. So, I’m exploring the possibility of getting a Braille business card of my own.
Maybe you don’t play poker, or maybe you don’t care about meeting people where they are. But I do, and I hope my experience inspires you to think about your inclusiveness in all things you do and how you can best meet others where they are and not merely where you are.
Yes, business cards are still a powerful tool in these modern times that can still convey not only your Business Significance” but a message of inclusivity and diversity without saying a word. From the design to the content, every aspect of your card should reflect your commitment to meeting the needs of all individuals. Maybe by taking small steps such as adding Braille to your card
- Despite the rise of digital communication, traditional business cards still hold value, as the quality of paper; type of printing and information provided all communicate a message about who you are and where you are located.
- The dimensions, shape, and orientation of your business card can communicate a lot about your personality and your business, and it’s worth taking the time to consider the message your card sends.
- A business card can be a powerful way to communicate your commitment to Diversity, Equity, and Inclusion (DEI), and including statements about your company’s commitment to DEI or translations of your information in different languages can create a sense of inclusivity that can make people feel more comfortable and valued.
In the world of business, every little detail matters, and one of the most crucial details is your business card. Despite the digital age we live in, traditional business cards still hold significant value, as they communicate a message about you and your company without saying a word. The quality of paper, type of printing, and information provided can all make a difference in how others perceive you.
But it’s not just about the aesthetics. The dimensions, shape, and orientation of your business card can also communicate a lot about your personality and your business. And, in today’s world, your commitment to Diversity, Equity, and Inclusion (DEI) is becoming increasingly important. Your business card can be a powerful way to communicate that you mean it, without saying a word.
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